I shoot, edit, and copywrite content for the 500k-ish Insta, FB & Twitter followers of the Lagunitas pages. Here are a few of the photos and videos I've created for the Lagunitas social media accounts:
Hoppy Refresher
This project highlighting the 0-ness of Lagunitas' Hoppy Refresher couldn't have been made without the help of the crazy talented Lupine Hammack Photography.
CitruSinensis
When Lagunitas launched their CitruSinensis Blood Orange Pale Ale, we wanted to put the main focus on the special ingredient in this behind-the-scenes look at getting the right shot.
The Waldos' Special Ale bottling
I shot and edited this look into the Lagunitas bottling line with their highly sought-after Waldos' Special Ale. More on the Waldos' Special Ale here.
Winter Olympics 2018
This video was one of my favorite projects to work on, a curling-inspired piece with the new Lagunitas canned offerings and a tie-in to the Winter Olympics. Executed with the help of our friends at the Redwood Empire Ice Arena.
Born Yesterday bottling
I've found that beer, wine, and spirit fans love a look under the hood, so to speak, and especially enjoy peeks into how the liquid is made. This is another look at the Lagunitas bottling line with their fresh hop release, Born Yesterday. More on Born Yesterday here.
Lagunitas x US Open
Lagunitas sponsored the US Open in San Jose and needed a piece of tennis content to play during breaks on the big screen.
NYE 2019 x IPA 19.2oz can release
In one of my favorite concept projects to date, Lagunitas unveiled 19.2oz cans of their IPA on January 1, 2019, so it was a special but rewarding challenge to tie the two events together with the custom soundtrack help of the amazing King Street Giants.